Promax Customer Spotlight

While following up with one of our customers, we had the opportunity to talk with them about their business and their experience with the equipment they bought from Reliant Finishing Systems. Mr. Brian Pohlhammer, Vice President of Promax Powder Coating & Industrial Coatings, took the time to speak with our customer service manager and explain how they got involved with powder coating. Promax is located in Big Bend, Wisconsin, and offers abrasive blasting, powder coating, architectural coating, industrial coatings, and related services. 

Could you tell us a bit about your company?

We started out in 2001 as a truck body shop. We saw the potential for business growth because there was an untapped market for powder coating services. We decided to branch out and add powder coating capabilities. In 2006, we moved into a 4,000 square foot building and we were powder coating smaller parts. In 2022, we invested in a 30,000 square foot facility because the size of our projects had grown. At the same time, we were looking at a new building, we were looking at a larger powder coating system. That’s when we called Reliant.

What made you decide to purchase a large curing oven and powder coating booth?

The demand from the market drove our decision to purchase larger equipment. We began getting orders for larger parts and saw an opportunity to expand our capabilities. Increasing the size of our equipment allowed us more range in what we could produce and a larger market of customers we could reach.

You purchased a cartridge filtration system for your powder spray booth. What advantages have you gained over less expensive spray-to-waste system with disposable filters?

So far, it’s been great. It’s streamlined our processes for coating. The time we save by not changing out filters has increased our throughput.  It’s also easier to keep our booth clean and prevent excess powder overspray from piling up.

What sets your business apart from your competitors?

We do quality work and the size of the parts we’re able to powder coat drives business to us. Because we purchased larger equipment, we’re able to coat and cure more parts at a time, so we can get projects out the door more quickly, We can also do larger coating projects that other shops can’t. We’ve probably got one of the larger shops in the area, which gives us the chance to attract business that we couldn’t if we had stayed with a smaller booth and oven. 

Thank you for telling us about the history of your business and explaining why your company selected larger, more sophisticated powder coating equipment. Also, thanks again for choosing Reliant! We’re glad we could assist you with Promax’s growth.

If you need high-quality powder coating services in the Big Bend area, you can contact Promax Powder Coating & Industrial Coatings via their website or by calling (262) 662-9550 to discuss your project. You can also visit them on Facebook to learn more about their latest work.

If you’re interested in adding powder coating capabilities or acquiring larger booths, ovens, blasting, or chemical pretreatment equipment, contact a Reliant specialist at (256) 355-9000 or click here to discuss your powder coating equipment needs.