Reliant Finishing Systems announced today they have redesigned and relaunched one of their satellite sites, Whatispowdercoating.com. The site is designed to be the first stop customers take when familiarizing themselves with the powder coating process. The site redesign includes a brand new layout, graphical updates and an entirely rewritten content section aimed at newcomers to the powder coating market.
“The site has been redesigned and rewritten so that the information is easily accessible to people with little to no powder coating knowledge,” commented Mr. Josh Strickland, Director of Brand Management for Reliant Finishing Systems. “There is a quite a bit of information online that thoroughly explains the powder coating process. Unfortunately, most of the available information is very technical and difficult for the layperson to approach. We’d like to bridge the gap and provide an easy jumping on point for people with general powder coating questions.”
The site features content aimed at explaining the powder coating process, the basics of powder coating equipment, and the benefits of powder coating – from reduced environmental impact to increased business revenue. The site also includes tips and guides for beginning coaters and links to other online resources. “Like all informational sites, the process of expanding the available articles is ongoing. Planned future articles include an expanded powder coating FAQ and discussion of the difference between thermoset and thermoplastic powders. The goal is to create a functional knowledge base that is useful to a wide range of powder coating customers and enthusiasts. This relaunch is just the first step in creating that resource, and we welcome feedback and user-generated submissions to help us make this the most useful site it can be.”
Whatispowdercoating.com is an informational site managed and maintained by Reliant Finishing Systems, one of the fastest growing powder coating equipment manufacturers in North America. Based in Somerville, Alabama, Reliant designs and manufactures automated finishing lines for industrial use, as well as batch coating systems, curing ovens, powder spray booths, media blast rooms and custom-manufactured finishing equipment for powder coating operations of all sizes.